Why Crowdfunding in Higher Ed Appeals to Future Employers

We believe that every student should fundraise at least once during their time in college. Crowdfunding – the act of fundraising online across a large pool of donors – is an art form that builds confidence, releases creativity, and develops traits necessary to be successful in our increasingly connected society.

We also believe crowdfunding opens new opportunities and has the power to unite students with a career they love, while simultaneously being a magnet for the employers of those careers.

Here’s why:


It underscores the ability to lead and work with a team

There is a growing chasm between the skills taught in a traditional classroom and the attributes employers seek from new hires. Namely, according to NACE’s Job Outlook 2016 survey, 80% of employers are seeking out leaders who can also work as part of a team. Unfortunately, students who spend their college careers behind a desk miss out on opportunities to develop these critical soft skills.

If you are a student, know that your not-so-future career will depend on your ability to work well with others toward a common goal. It will require your leadership, your boldness. It will require you to stand alongside people from different backgrounds and expertise to accomplish something bigger than yourself.

Despite what you’ve heard about it, crowdfunding is less about social media strategies and securing large donations and more about becoming an organizational leader and movement builder. If you can leverage your crowdfunding experience to tell that story, your job prospects will grow much wider, and your future, much brighter.


Experience using their software tools

Employers are looking for recruits that have a working knowledge of the tools they use every day. They know that onboarding new hires to these tools – especially new hires that lack technical expertise – can be costly for the business.

When we train our student fundraisers how to effectively plan, create, promote, and launch a successful crowdfunding campaign for their school-related projects and initiatives, we offer them opportunities to use powerful and productive applications (such as Trello) and software tools that businesses are increasingly using for their day-to-day operations.

Regardless of the crowdfunding platform, dynamic teams employ a host of applications to work through their to-do lists, design their page, manage their social media strategy, and communicate with each other.

Students miss out when they don’t get real world opportunities to use the tools their future employers are using. Fortunately, crowdfunding allows a seamless transition between carrying out a campaign and joining the ranks of startups and Fortune 500 companies alike.


Fundraising is the ultimate transferable skill

The art of crowdfunding can be advantageous to any career you might be exploring. Your fundraising experience is moldable and can be the bridge between your higher education career and your real-world-this-is-actually-happening career, whatever that might be.

Example: As a crowdfunder, you must produce clear and concise writing that persuades potential donors to give. Your expertise in crafting these messages could prepare you for marketing or UX (User Experience) design.

Crowdfunding can also leverage a career in entrepreneurship, writing, business leadership, community outreach, sales, communications, event planning, or activism.

Take your pick of these (or hundreds of other) careers that fundraising makes more accessible to college graduates. Know the requirements and responsibilities of that position, and then tell your crowdfunding story to reflect your experience in those areas.

No matter what job you have your eyes on (or if you’re still as clueless as the rest of us were at 22), wield your higher education crowdfunding experience and tell the story that your classroom experiences most likely cannot: The story of leadership, the story of teamwork, the story of moving a community to action. 

Now go get ’em.



Kristen Gluch | Director of Content Development

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