5 Types of Campaign Updates You Can Publish Today

Campaign updates are your opportunities to “check in” with the visitors to your campaign page by providing additional content as your team is actively fundraising. They show continued engagement and help maintain momentum throughout the life of your campaign.

In 2015, Indiegogo found that the most successful campaigns had at least four campaign updates in a study that spanned 100,000 crowdfunding campaigns. Similarly, Crowdfunding.io contends that if you update your audience at least every five days, you’ll raise approximately 3x more than if you update your audience infrequently (or never!).

While that’s all well and good, what should you include in these Campaign Updates? The good news is that we have five ideas to get you started.

It’s worth nothing before we get started that no matter what you write about in your updates, updates should always include an image to accompany the text. This will make your updates more shareable!

1. Milestone Celebrations

Perhaps the easiest and most obvious choice: Use the updates section on your campaign page to literally provide updates. It’s a great place to celebrate new milestones, such as when you’ve raised a certain amount of your funding goal or when you’ve reached noteworthy points in your 30-day campaign (“we’re halfway there!”). Celebrating key points in your campaign can reenergize your team and audience, which is especially helpful during the slower periods of your campaign (and those do happen).

In addition to celebrating these milestones, make sure you take the time to thank the people who have helped make it happen: Your donors! Your genuine gratitude toward them will take you miles!

PLU’s Civil Rights Team

2. Team Member Spotlight

Why not interview someone on your team and share their story? Not only would interviewing a Team Member help humanize your campaign and make it more relatable, but the Team Member will also find themselves more engaged in the campaign.

Here are a few questions you could ask your Team Member(s) to get the ball rolling:

  • How did you get involved with our organization?
  • What do you enjoy most about what we do?
  • How has our organization affected your college experience? (This one is best for students.)
  • What are you most looking forward to after the campaign is over?

Of course, you’ll want to include a picture of the Team Member. Bonus points if it’s an action picture!

3. Feel-Good Story

Take the time to hone your storytelling skills within your updates. The best stories are people-focused (so instead of telling the story of an event, tell the story of the person/people who experienced the event), so yours should be too!

For inspiration, Humans of New York (HONY) does an exceptional job at telling short stories of real people that move audiences to take action. After raising tens of millions of dollars for charities and causes through basic storytelling accompanied by an image, the photographer behind HONY  shared the secret to his own success in crowdfunding: Crowdfunding works best when you tell stories that underscore a need.

Consider how, with a great story that addresses a need, that you don’t even need to ask for money! Inspire your donors to be an extension of your story. Let them make the decision to join you by simply sharing the heart of what you’re doing.

4. Donor Spotlight

Similar to your Team Member Spotlight, interview a series of donors and ask them why they contributed to your campaign. These could be parents, friends, colleagues, alumni, mentors, etc. The more varied the testimonials, the more luck you’ll have in connecting their reasons for giving with somebody who might be “on the fence.” You could do separate Donor Spotlights or compile them into a single update. Don’t forget to include their picture as well!

5. Use Videos

Videos are unique because they bring a human element to an otherwise static webpage. If you have the chance to create videos for your updates, we highly recommend it. Videos are more shareable, so they do exceptionally well when published to social media.

While you could do any of the above concepts with a video, you can also do more with a video than you could with text and images alone. Consider giving your audience a virtual tour of the facility in which you work, play, or meet. Or put together a “blooper reel” from your campaign video. Or teach your audience something new through a lesson taught by someone on your team! Or just get in front of the camera and say “Thank You!”

SFU’s Cybathlon Team

However you address your updates is up to you, however, there are two key elements that will make them successful: They must be visual (with an image or video), and they must be frequent. After that, the game is yours to play, and we can’t wait to see what you come up with!


Kristen Gluch | Director of Content Development

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