5 Tools Everybody Crowdfunding for #GivingTuesday Should Be Using
You have the team, the passion, and the energy. You want to make your #GivingTuesday campaign your most exciting campaign this year. Maybe ever.
However, you are bound to run into challenges scheduling, collaborating, and coordinating with your team. You may also be considering how you will stand out to your donors on the big day. Thankfully, we know technology, and we’ve got you covered.
So we have narrowed down the top 5 tools everybody who is crowdfunding for #GivingTuesday should be using.
Team Communication: Slack
Slack is our favorite team communication platform in the industry today. It is intuitive and user friendly, which means that it is the perfect platform for both those who are tech savvy and those who are less so.
If you haven’t heard of Slack, do yourself the honor of watching their promo video to get the scoop:
So there you have it: simple and practical team communication in one place.
Slack is effectively free with endless integration possibilities, making it the perfect communication tool for your team of students, faculty, and staff planning for and implementing a #GivingTuesday crowdfunding campaign.
Social Media Queue: Buffer
It’s exhausting logging in and out of various social media accounts, then determining what you will say (and when you will say it), and then analyzing whether the message resonated with your audience – all in one day. While your campaign is live, we recommend that your focus to be on Peer-to-Peer fundraising efforts, which means connecting with your established personal networks of friends, family, peers, and mentors.
We also get that you, your office, and your volunteer fundraisers are busy and have many obligations outside of their crowdfunding campaign. Planning ahead keeps you and your team from feeling overwhelmed when the day comes to launch your campaign.
This is why we recommend Buffer. Buffer has been touted as the most successful social media management tool, as it is fully equipped with the ability to schedule posts, track conversations happening around your campaign, and analyze the effectiveness of your posts. Buffer tracks clicks, retweets, comments, likes, and mentions, and it integrates seamlessly with apps you are currently using (including Slack!).
Planning ahead will serve you and your team well in the long run. Take the time before your #GivingTuesday campaign launches to plan your social media strategy through Buffer – you won’t regret it.
Captioned Images: Canva
Good design brings focus to crowdfunding campaigns, polishes them, and enhances their shareability. While we love seeing action shots on a campaign page, having recognizable and uniform designs and images helps build consistency for your audiences – no matter who shares it.
Canva is taking over visual social media. With it you can build social media graphics, infographics, and logos, which greatly enhances any crowdfunding campaign page and marketing strategy, as Peer-to-Peer crowdfunding relies heavily on sharable content.
Team Collaboration: Google Docs
Most students, faculty, and staff are familiar with Google Docs, though there are functions that Google Docs has that can seriously level up collaboration around a crowdfunding campaign that many people are unfamiliar with.
Google Docs allow you to create, view, and edit documents collaboratively with a team. It also includes added functionalities like leaving comments for the full team or specific team members, being able to see the history of edits made if you want to revert to a previous iteration, and the ability to share documents with a click of a button.
We recommend using Google Docs for collaborative content like scripting your campaign video, writing the content to share on your campaign page, and planning your marketing calendar.
Engaging Donors: Email
Email still reigns king in the crowdfunding world.
While we do believe that a platform like Slack is the best way to communicate with your team, communicating with potential donors is a completely different story.
According to Blackbaud’s 2013 Peer-to-Peer fundraising study, fundraisers who sent at least 15 emails during their campaigns more than doubled their supporters and funded almost 150% more than those who do not send emails.
Email will be your highest return on investment as long as you are emailing people you already have established relationships with (this is what we call Peer-to-Peer Crowdfunding). This is why empowering a passionate community to rally behind your chosen cause is key. The people you are able to reach are exponential.
Don’t miss out on your greatest opportunity to fund your #GivingTuesday campaign!